One of the core and major requirement to rank high on Google search result is for a website and blog to follow and stick to Google’s quality webmaster guidelines, a codenamed I’d call Google TrustRank algorithmic dimension!!
In the webmaster guidelines, Google clearly explained these factors under:
- Design and content guidelines
- Technical guidelines
- Quality guidelines
From my assessment, all three factors are all pointing towards TRUST!!, meaning that if your blog/website adhere strictly to these set rules, then a vote of confidence of trust will be given to your website.
Allow me to explain better!!
The reason why I am publishing this post is because many people have been brainwashed and scammed in believing that all they need to rank high on No 1 page of Google search result pages is just to build backlinks, I mean lots of backlinks!!
However, there is a paradigm shift to that and the overall conclusion is this:
Do you want to be on the first page of Google? You need to build Trust with Google spiders and build trust with your visitors!!
- Learning about Google TrustRank from AdSense Account Requirement
Gone are the days when you just pop up a blog/website, apply for Google AdSense and got approved. As an SEO consultant, I receive requests from people who I help them in getting their AdSense application approved, and to be honest with you; all that is required to get their application resolved were done ( even with quality contents), yet Google still rejects their applications.
Their blog/website lacks Trust!!
This same scenario applies to people who desire to increase their organic traffic but are being frustrated.
The first lesson I will share with you is this (they worked excellently well whenever I help any client to get an approved AdSense account).
Five Google Trust Rank Facts about your Identity
- 1# Do you have a contact page?
Google considers this a priority? For instance, customers and clients love someone/company/brands that can be accountable!! You might be overlooking this simple stuff. Just try and implement a contact page and you will be surprised with the outcome.
Make sure your contact page is indexed. To avoid Google panda, write convincing contents on it ( Use Yoast to write your meta description e.t.c.), display your physical address if possible, use Google Maps, display your phone number ( optional) and social media accounts.
- 2# Do you have an about / about Me Page?
This is very important; Google and major search engines, leading organizations (even the US government) wants the internet (World Wide Web) to be free. They want to remove anonymity, they want brands and identity to be known.
Create a super, powerful about / about me page, get them indexed (use Yoast SEO for the right meta descriptions)
- 4# Do you have a Disclosure Page?
I discovered that by simply adding a professional disclosure and privacy page makes Google AdSense application approval an easy ride!!
- 5# Do you have Terms of service Page?
Create terms of service page and start thinking like a professional multinational company.
- 6# Do you have a Sitemap visible on your website?
Google clearly made it clear that you should have an easy to use, navigable sitemap on the pages of your site.
To implement this is simple; if you are using WordPress, the same sitemap you will submit to the sitemap section of your webmaster account, use that same sitemap and create a link on either your footer (preferable), header or static sidebar.
- Link Building Issues
Google’s webmaster research team recently published an interesting piece to determine how they will rank websites, and their research is being codenamed ‘Knowledge-Based Trust (KBT)’
The basic truth is this: the world biggest search engine is shifting away from backlinks dependent ranking signal to a much more trust factor; however, they are not totally scrapping link building but integrating it with this new development.
The Google Trust Rank will give much more preference and higher values to links from Citations, references and blogs/websites that are already considered trustworthy by Google.
To make your blog/website a trustworthy source, the following should be known/implemented
- 7# Suffering from Google penguin?
Are you suffering from Google penguin ( if you are, the truth is your site can’t be trusted), and will also be affected by this algorithm update. All you have to do is to clean up your link profile and only earn your backlinks meritoriously.
- 8# Link Out
You need to link out; Don’t just write an article without quoting references from those people of authority. The way the web is structured is based on interconnection. Learn and practice to link out to more related blogs sharing the same content of or related ones. However, don’t be involved in link spam, and don’t link out to bad neighborhoods.
- 9# Add references and Citations
During my university days, I came to understand the power and value of having references and citations ( worked on some projects during my final year). This simple ideology is a powerful trust signal that big G notices in the background. Always try to add references and citations;
why? It simply shows that your content is highly researched and can be trusted!!
- 10# Link to Authority sites/blogs
Forget about the use of PR ( PageRank) in determining an authority site and/or the use of Alexa Rank ( though they help, but from experience, a low Alexa rank does not equate to being an authority/trusted site!!)
So, how do you really determine an authority site?
From experience, just type the domain name e.g. ( copyblogger, shoutmeloud, NYTimes, HuffingtonPost, Forbes, smartpassiveincome, searchengineland) on Google search’ and you will get something close to the above image.
Those are examples of a site/blog that Google trusts!! and you know what, authority/trusted sites are naturally immune to negative SEO attacks!!
- On-Page and Off- Page Issues
One of the fundamentals of a trustworthy website/blog is an excellent on-page optimization. A trusted site does not give Google search spiders problems when attempting to crawl its contents. Features to be concerned with in this regard includes
- 11# Re-direction
To be honest with you, Google does not like too much redirection on your website/blog; this is because it does not give a good user experience. A user that clicks on a particular URL expects to land on that address. It is better to leave the destination URL alive but you can de-index ( if you don’t want it to show up on Google search) and do not add it to the sitemap. This is the best option
- 12# Abuse of Robots Txt
I published an article on how the use of robots. txt can trigger a Google penalty; I encourage you to check out the post. The simple and honest truth is to go slow on the use of robots txt file. From a professional SEO experience of mine, it is better to use de-index status for a page, post or even category ( the use of Yoast WordPress SEO makes it easy if your site is built on WordPress).
- 13# Pay attention to your bounce rate!!
Bounce rate is a natural reflection of how people engages with your site. A high bounce rate naturally means people don’t spend quality time on your blog, and this means it is not user-friendly.
A site that Google trusts has low bounce rate, has high engagement with its visitors, interesting and usually referenced on other sites/publications.
A visit to your Google analytics account will show the status of your bounce rate.
- 14# Be active on social media!!
Social media signals are strong ranking factors. All known authority sites have a strong/active presence on social media sites. What are you waiting for? Don’t just open a LinkedIn, twitter, Facebook, Pinterest and Google+ accounts; get engaged and become active with these accounts.
- 15# Optimum On-Page SEO
A site of trust practices a modest on-page SEO. For example, they don’t keyword stuff their websites or contents. They don’t abuse the use of H1, H2, H3 tags on their posts. Their contents don’t look spammy, and of course, their contents are outright original.
- Branding and Domain Relevance
One advantage of a brand is the trust perception that people feels about it. Have you ever wondered why people prefers to shop on Amazon rather than a far better eCommerce site ( with even cheap costs)? The answer is because people tends to trust Amazon more than its contemporaries.
Eric Schmidt gave a precise definition and outlook of what a brand means in relation to the present day scenario; he said’
Brands are the solution, not the problem…brands are how you sort out the cesspool
The solution here is to make your website/blog a brand. Forget about EMD ( exact Match domain) e.t.c.; In fact, Harsh Agrawal came up with shoutmeloud and he explained that he foresaw his blog growing and wanted to become a brand in the blogosphere.
You can become a brand by:
- Sticking with a niche, become an authority and publish blog posts regularly
- Let your domain name be a unique name; don’t use a keyword for your domain e.g. facebooksignup.co.uk e.t.c.; instead look for a unique and simple name that reflects your purpose e.g. shoutmeloud, copyblogger, Google, Yahoo, Shell e.t.c.
In the aspect of domain relevance, I will love to share some interesting facts with you. Google spies on your whois details!!! That’s the honest truth. Are you aware that big G is an ICANN approved registrar of domain and yet they don’t sell domain names like Godaddy!!! ( Think about it!!).
So, the question is, how can you leverage on this hidden truth and become a site worthy of Google trust?
- Don’t just register your domain for 1 year…go for 2 years plus!!
- Make your whois public
The analogy here is if real people are able to see your whois details, know who you are, are able to get your contacts details….don’t you think they’d become comfortable and peaceful rather than dealing with someone/website/blog they don’t have a clue or knowledge about?
If people can have this notion, the same goes for Google bot crawlers!!!
- Maximize on Google News Approved Sites
Any blog or site featured on Google news are deemed trusted. So, getting backlinks from such websites will really help your PageRank!!
- Content is King!!
Is your content boring, is it really useful, helpful and informative? Do you add images/pictures and videos for elaborate details? Think on these and implement them because Content is king.
The philosophy behind Google Algorithm is its dynamic quest for change. However, for you to really stand the test of time and become a blog of integrity in Google’s purview, work on those highlighted points to become an authority, a source of trust and you will definitely maintain the first page for any given keyword.
Finally, please note that the greatest ranking factor is now Trust!!
If you need an increased organic traffic or you want to be on Google first page, why not talk to us, this is what we do well and I firmly believe we can help you to achieve your online goals.
You are reading this piece on ‘Google TrustRank -How to get No 1 ranking on Google Search result pages‘ by James, originally posted on BloggingConsult. If you enjoy this post, be sure to follow James on twitter