Impreza WordPress theme review : This a thorough analyses and in-depth study of the full and excellent features of this theme. We should understand that in every 24 hours, more than three (2) new premium and 2 new free themes are released into the WordPress community.
Going by statistics, WordPress is the most popular and sought after website template designers and developers use.
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But, the question that comes to mind is? are these themes reliable? which ones among them is the best for corporate or for a multi-purpose use?
As an SEO consultant, with vast knowledge on website management and development, I have come across many templates; and of course seen so many lapses and excellent ones among them.
This tutorial ( not post) looks at Impreza; a super slick retina responsive multipurpose theme from US-Themes. I’m inclined to write on Impreza theme review, not just because it is one of the popular themes on ThemeForest, but because of its numerous features that make it perhaps one of the best multipurpose business WordPress theme. Let us proceed!!
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From an SEO point of view, I will look at the following attributes:
- Google-friendly search engine optimization practices
- mobile responsive attribute
- Above the fold features
- Coding and programming
- Schema structure
- HTML5 and CSS3 attribute
- On-page optimization features
From a designer/businessman point of view, the following points will be researched into:
- The professional look and design attribute
- The conversion factor; can it give good conversion in terms of sales, subscribers, low bounce rate, customer retention
Impreza theme review- best multipurpose business WordPress theme
It is quite interesting to know that Impreza was created on 20th, December 2013; launched on ThemeForest, and within the span of a year and a half, it has crossed more than 4,770 in sales figure; surpassing the likes of X-theme; thereby making it the most popular and ranked among ThemeForest’s top 10 best WordPress themes.
- 1# Retina Ready and 100% mobile responsive
We are now in a digital age; have you noticed that some website looks sharp, clean and glossy ( like this blog of mine)? The answer lies in a technical term called “retina”. Impreza is a retina built theme, and this feature makes it beautiful, crisp, glossy and digital. Pictures/images and videos uploaded comes with the good quality of resolution and looks sharp.
With Impreza, you get all these features and not just that; its 100% mobile responsive. It means, it displays and fits perfectly on any mobile screen. ( this feature is lacking on most website development, and Google has recently included this into its algorithm ranking factor).
- 2# SEO – Best Practices
The most important element for any website that wants to rank high and dominate the first page of Google is to first have a solid search engine optimization ( SEO) in place and then abide strictly by Google’s webmaster quality guideline.
However, most people have confused the whole concept of SEO; the developer behind Impreza came up with pretty neat, Google friendly optimization, built on solid HTML semantic coding.
Impreza is professionally optimized for Google and other leading search engines. I recommend you check it out!!
- 3# Advanced Layout Settings & Extensive Style Options – Fully Customizable
It is important to spell out some important metrics in the course of this review by sharing unique features that make this theme stands out. Impreza has:
- Unlimited Layouts
- Inbuilt 20 Predefined Color Styles
With the layouts options, you can customize and optimize the entire website into any imagination of yours. In fact, you don’t have to be a super programmer or designer before you can present a world class professionally looking business or corporate site to your client. This remains a leading factor while I recommend Impreza to be your only main design platform, for yourself and clients likewise.
For designers/website developers that have knack for beauty and quality without having to stress yourself, everything has been inbuilt for your use. The use of the color styles will add flavor and sense of creativity to your works.
- 4# Built in drag-drop Visual Composer
To buy and use professional visual composer ( used for custom layouts on web pages, most especially the homepage) from codecanyon costs anything from 14USD-30USD. However, this plugin is already installed for you, saving you the extra bucks.
With visual composer, you are given unlimited creative instinct in creating more custom layouts with great and rich features.
- 5# WooCommerce Ready
This feature is optional. However, if your website is into services or the business model involves the sales of items, services, and/or product; you don’t have to worry. With Impreza, WooCommerce capabilities are already inbuilt.
All that is required is to click on the navigational link in your dashboard, set it up and have it functioning.
- 6# Slider Revolution Inbuilt
The use of soliloquy and other slider costs money, it is not free. However, with the use of Impreza, you are free to create an unlimited number of beautiful slides which corresponds and blends perfectly well with your creative custom design.
- 7# Video Background Inclusion
Not many themes support this important features. This template allows and supports video backgrounds through the major video formats ( i.e. mp4 e.t.c.). The beauty behind this is the parallax effect you get by uploading your favorite videos to the homepage of your website. This is a killer creative instinct worthy of accolade.
- 8# Excellent Parallax Effect Background
One of the most important trending norms in the professional website world is the use of a one-page website design that incorporates and allows important navigational links on your most important landing page ( in this case your homepage as an example). As part of this Impreza theme review, this feature serves as an excellent one-page advantage with excellent horizontal and vertical parallax background effects.
The coding allows horizontal parallax background movement and it is 100% responsive on any type of mobile gadgets/smartphones you are using. This feature is one of the most important points being highlighted in this review.
- 9# Translation Ready. WPML Optimized
To be WPML optimized means that if you want to run multiple languages at once on your website/blog, then this theme is fully ready for use with the WPML plugin. This feature makes it easy for you to translate your pages, posts, tags, categories and themes into any language with ease. In short, Impreza is language translation ready.
- 10# Quick Install & Demo Content Import
This feature makes Impreza exceptional; please note that most theme developers offer this, however, it is not as concrete and made easy to use this theme. For a non-technical or web savvy fellow, just install and activate the WordPress theme from the dashboard, and automatically, a notification will show up telling you to import the demo. The advantage to this is that with the demo, you can start off your website almost immediately. You can simply edit some of the pages, add your own contents and off you go!!.
But please, note the following:
- It is HIGHLY recommended that you install the theme on a fresh WordPress installation. This means that to get the best result, make sure your WordPress installation is new and fresh. The reason is because of the imported demo that may alter the database table if you have a particular theme in there before
- Secondly, note that not all the pictures/images will be imported because of copyright infringement right
- And should in case, you want to revert back to your old / former WordPress theme or simply don’t want Impreza again, simply make use of reverse database table plugin, and it will fix and return your database back to default.
This is a very important step!!
- 11# Advanced Typography Options
It has an advanced typography options inbuilt in the dashboard. In simple terms, if offers you the edge and ability to switch fonts for all text elements.
- 11# Over 470 Icons Integrated
With over 470 inbuilt icons, you can turn virtually your write ups and pages into an abstract and/or a more appealing content to your readers. This is a feature that is lacking in other one-page WordPress themes out there.
- 12# Boxed and wide layout options
Based on your options and design instinct, you can simply switch your layout structure of the entire design, all from your dashboard. This is an added advantage.
- 13# bbPress Compatibility
The most company, business, and corporate website at the moment want a blog and forum prebuilt on their site. The answer is because most business owners want to be closer to their clients and customers, and by having a forum, the task is made easy.
Impreza comes prebuilt with world class BBPress software; and with this inclusion, you can build and start a forum right from the website being built. It is a money saving development as you do not have to spend additional dollars using a third party forum plugin or softwares.
- 14# Unlimited Sidebars
Lots of thinking and planning were fully expended during the development of this theme. Having optional access to have unlimited sidebars is one features that most themes do not have at all. With Impreza, you can create multiple sidebars based on your preference. To do this, just go to Appearances and then special section.
- 15# Easy to use Special Admin Area
When it was being built, the developer had millions of people in mind, and it was quite understood that most users won’t have coding or programming knowledge. However, the admin area is not specialized at all, you can do some little changes so far you can read and write.
Impreza is built having a special admin area that allows its users to do little modifications without programming skills.
- 16# Custom background
Not everybody loves a plain color, so as a result of this, the design has ready made custom backgrounds and not just this, you can upload your own background on the sections, posts, and pages.
The main beauty of using this background images is when it is used as parallax background effects. Try it out!!
- 17# Advanced Header Options
The header portion of any website is the most important area. On a more honest note, what’s your reaction if you visit a site and it looks disorganized and in disarray?
With Impreza, you have powerful options that you can use to spice up your header. You can choose and adjust the three inbuilt header layout, add some links to it e.t.c.
- 18# Free Support
An efficient support system is a MUST for any serious theme developer. The team behind this great WordPress theme are up to the task.
This Impreza theme review I have discussed is to help you see reasons why this template will b e a good choice for your corporate website project. From a professional point of view, my vast SEO experience and looking at the 5-star rating this theme has obtained, I highly recommend you get this theme. To me, the only disadvantage is the suggested idea of installing it on a fresh WordPress installation ( most people might not like it). However, I installed in on one of my other blogs, checked it out and then deactivated, then delete the theme and its settings. I never used any plugin to set the database. What I did was to go to my posts, pages, categories, tags, media and deleted off the remaining relics from the demo content imported. After this, I checked my SEO settings to make sure that all is okay.
Aside from this, the theme is a good value for your money; and you know what, it costs just 58USD.
Recommendation: BUY NOW AND DOWNLOAD