Starting the next great healthcare website or blog is not the easiest thing in the world by any means, but it also doesn’t have to be something you spin your wheels over endlessly. By having a detailed game plan and following it to to the letter, you’ll find that you’re already pretty far ahead of the curve. Read on to learn how to translate your big idea into something special.
Requirements To Launch An Healthcare Blog And Website
In this step-by-step article, we’ll walk you through everything you need to know to get your blog or site up and running. Additionally, you’ll walk away with actionable steps you can take that will lead you on the road to success. On the world wide web, that means attracting eyeballs. There are an infinite number of sites and blogs out there that continue to go unnoticed, and these steps will help insure your great idea doesn’t fall into the ranks of the dead spaces that clog up the web.
For starters, you’ll need to put pen to paper and take down some notes on the specific steps you’ll need to take. There are three key stages that you’ll need to consider, and we’ll walk through each one of them in detail.
Three Key Stages
- Action Plan. What do you want to accomplish and how are you going to get there?
- Technical Requirements. How can you translate your idea into a living, breathing site or blog?
- How will you get readers to know your site exists, and how can you insure it will continue to gain traction?
Let’s walk through each of these stages, starting with the action plan.
- Stage 1: Action Plan
You’ve been kicking your idea around for a while and have determined that it’s a winner. So what’s next? You need to devise an action plan. That plan will get you from Point A to Point B in the long run, and it will also make sure you hit all of the other key steps along the way. In order to make sure your overall plan is successful, it’s imperative for you to be able to check off all of these boxes.
The importance of having a deep level of interest in your chosen topic can not be understated. It’s often said that when you’re working on something that you are truly passionate about, it’s as if you never work a day in your life. Take that statement and absorb it. Can you see yourself working on this topic day-in and day-out? Do you have a thirst for expanding your knowledge on this topic? Does the idea of transferring that knowledge to your readers excite you?
If you can sincerely answer yes to all three of those questions, then you are on the right track.
For the healthcare niche specifically, we’ll assume that the topic is something that really makes you tick. You’re either an expert in the field, or simply a self-educated advocate that loves spreading the knowledge about how we can all care for ourselves a little better.
Creating a business plan can seem like an intimidating step at first glance, but it doesn’t have to be. For starters, you’ll need to determine exactly what you’re site or blog is going to be in its infancy, and how you plan to invest in it and make it grow. Will it be something that you intend to completely self-fund, or do you have plans to attract outside investors? The latter category will require detailed projections of things such as revenue, costs and number of visitors, while the former category will allow you a bit more flexibility.
Assuming you plan to pursue the former strategy – as most early-stage sites and blogs do – don’t mistake that flexibility as a sign that you can bootstrap things and not have to invest a penny. You’ll need to have funds set aside to purchase a domain, hosting, and a website theme, as well as any design or technical costs that may come up. It’s also wise to have a budget in mind for advertising, as it’s pretty hard to attract eyeballs without people knowing that your site or blog exists.
It can be far too easy to hit the pause button after those two steps are down, but there’s also a really easy way to make sure that doesn’t happen to you. Quite simply, it’s time to get moving. Your idea is fleshed out and you have a plan in place, so now it’s time to get to work and bring your vision to life. Put the wheels in motion to get the site up and running on the back end, and also take the time to finalize your content plan.
Do you intend to create original content, aggregate from different sources, or will it be a combination of the two? Whatever your choice may be, it’s important to have a game plan in mind for how you will share your knowledge with your readers. By taking this step now, you’ll place yourself in a position to get content posted on day one, as opposed to wondering what to do next once your site is actually live.
Now that we’ve worked through our action plan, it’s time to get a sense of what’s required from a technical perspective before we’re up and running.
- Stage 2: Technical Requirements
Your idea is sound and you have a plan in place, but there are some things you’ll need to take care of on the back-end before you hit the ground running. There’s three key steps that you need to take for this stage as well, and we’ll walk through each of them individually.
Your domain name serves two purposes. It’s the web address that people will use to locate your site or blog, and it also serves as your personal brand. Ideally, you’ll want something short, sweet and memorable, as well as something that’s easy to spell and pronounce. Examples of solid domain names for healthcare sites include WebMD.com, EverydayHealth.com, and HealthGrades.com.
If you want your domain name to be something along the lines of www.myhealthcaresite.com, you’ll need to check and see if that name is available. You can use this form to check on the availability, and click through and purchase it right away if available.
Once you have purchased and registered your domain name, you’ll need to find somewhere to host it. You can think of this as a parking fee or rent for your new web property, and a great hosting service can make all the difference in the world.
I have been using Bluehost Hosting Company for years and recommending it to all of my clients. Their hosting services are incredibly affordable, and you can even get a free domain name when you sign up for hosting with them. For an even bigger discount, you can sign up through my Bluehost link here.
WordPress, Theme and Plugin Installation.
Once those two steps are out of the way, you’ll need to get down to business in designing your web property. WordPress is highly recommended, as it powers a good portion of the sites out there on the web. Simply put, WordPress software is painless to use, easy to install, and provides a whole host of customization options that will allow you to design a space that really pops.
To make things even simpler, there’s a whole host of templates you can purchase from companies such as Mythemeshop, Genesis and Themeforest. Once you find the theme you love, you’ll simply purchase it, download the ZIP files and then upload to your site.
Once WordPress is installed and uploaded, you’ll need to quickly set-up and create the following pages:
- About Page
- Contact Page
- Disclaimer Policy Page
- DMCA, Terms of Service and Disclosure Pages
From this point, you’ll want to make sure that you have all of the necessary plugins installed to power and optimize your site. Review the above links if you’re not sure about which plugins you really need, and feel free to contact me with any questions.
Now that our plan and technical requirements are in place, there’s one more crucial stage that we need to work through. Promoting your site is crucial to its success and survival. You can have the most beautiful website in the world, but if no one knows it’s there, the chances of attracting visitors are slim and none. Let’s walk through a couple of key points that will help keep the traffic flowing.
- Stage 3: Promotion
You can use the power of the world’s largest social networking site to help your web property gain some serious traction – and it’s not as hard as you think. For starters, you’ll need to create a specific Facebook page for your site (ex. Facebook.com/myhealthcaresite), and then add in a solid cover photo and about page. From that point, you can begin leveraging the power of Facebook ads to help you start building an audience, or you can simply boost any posts that you may share. I walk through some of the strategies I use here.
Using Twitter to your benefit follows a similar process, as in you’ll create a profile using your domain name (Twitter.com/myhcsite). Twitter works best when you have plenty of followers, and you can start by targeting the followers of other healthcare-specific sites. There’s a good chance that those interested in the niche will follow you back, but be sure to keep them engaged by sharing interesting info. You can check out a service such as ads.twitter.com for promotion purposes, but this can become quite pricey in a hurry.
Here’s one of the strategies I have used that has proven to be quite successful for attracting followers.
Search engine optimization is a buzzword that gets thrown around quite a bit when researching how to build your own site, and it’s importance can’t be overstated. Your website and each of your posts need to be optimized so that the search engines will pick them up and recognize them. Here are some simple tips you can implement right away, and here’s how you can easily boost your website ranking on Google.
One final note on promotion: theses strategies won’t do much for you if you’re not providing excellent content. Whether you are composing content yourself or using the services of freelancers, you’ll want to insure your posts are informative, easy to read, and free of grammatical and spelling errors.
Additionally, fresh content is the lifeblood of your site or blog. Always keep an eye on the breaking news for your niche and be prepared to comment on it with a post or update. Pay attention to other websites within your niche as well. What content areas are they focusing on? What types of articles seem to be resonating with readers? Getting a handle on these things and putting your own spin on things will help keep your content pipeline full and give your visitors a reason to come back.
Thanks for reading this article on how to start your own healthcare website or blog, and we hope that you found it informative. By following these simple steps, you’ll have your new web property up and running in no time. From that point, your passion, commitment, investment and hard work can take over and do the rest. You just may be able to become an authority in your niche before you know it, but remember to be patient and set realistic short- and long-term goals.
If you feel as if you could use a hand getting things up and running, I will be more than happy to help. Simply follow the below steps and contact me directly, and I will help you get your site configured, optimized and ready to go.