How to rank on first page of Google is not rocket science. With compliance and diligence to the listed instructions, you can actually rank and dominate the search engine first page results for any chosen keyword, website or blog without actually sweating on link building.
In summary, I will be discussing SEO without link building = strategies to rank No 1
Before proceeding, you should know, Google changed their search ranking status quo on May 27th, 2013, with the below declaration:
Recommended to read: How to dominate Google first page for your blog posts
In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. For more information about improving your site’s visibility in the Google search results, we recommend visiting Webmaster Academy which outlines core concepts for maintaining a Google-friendly website.
Read it here: It is very different from the old guidelines seen below
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. For more information about improving your site’s visibility in the Google search results, we recommend reviewing our Webmaster Guidelines. They outline core concepts for maintaining a Google-friendly website.
Read it here:
Proven case studies of notable websites and blogs ranking highly for their chosen keywords shows some remarkable and interesting observations that are worth mentioning here.
- I ranked on first page of Google for ‘ modern seo tools’ and a look at the URL ( http://bloggingconsult.org/modern-seo-tools-rank-high-google-first-page/) shows just 2 dofollow backlinks
- This company ( http://www.rubberflooringinc.com/) ranks on first page of Google for their main keyword ‘ Gym Flooring’ and an analysis of the backlink profile of the URL ( http://www.rubberflooringinc.com/gym-flooring.html) just shows 3 dofollow backlinks
- Sam Sinton and his team at Wpsquare.com are dominating Google’s first page for ‘ wordpress adsense theme’, and yet the URL ( http://www.wpsquared.com/wordpress-themes-for-google-adsense/) of the page shows just one dofollow backlinks
To check for backlinks, use: http://www.opensiteexplorer.org/
So, what has changed and what are the required details you need to know, to rank high and dominate the first page of Google?
SEO without backlinks!! How to rank without backlinks
The following steps, if carefully and diligently executed will lead to a massive positive increase of your website and blog in Google SERP!!.
- 1. Follow Google’s quality webmaster guidelines
Google has zero tolerance for defaulters of its set quality webmaster guidelines. This is the first and most important factor to consider if your quest is to be on their search engine results first page.
Bloggers, webmasters that go against the set rules of Google will never rank and outperform those that adhere strictly to their quality guidelines.
Please check out: Google’s webmaster Guidelines
I honestly recommend you read Patrick Sexton Guide on how to follow the Google Webmaster Guidelines
If you obey and strictly follow the quality webmaster guidelines, you have solved 55% of the required task.
- 2. Avoid Google penalty
There are some websites and blogs wallowing at the bottom of Google search results (they’re not even in the first 10 pages) for a while now, because they were hit by Google penalty ( either algorithmic or Manual penalty).
To dominate the entire first page and stay there, put away shady practices and try to avoid Google penalty triggers.
I strongly recommend you read:
An article from kissmetrics: http://blog.kissmetrics.com/penalized-by-google/
- 3. Invest in top notch content
The quality of a production machine is determined by the quality of the products it produces – BloggingConsult
We are in the era of content marketing, ‘for the search engines and to rank as No 1 on Google first page, content is king’; Invest in quality resources and in publishing top-notch content on your website and/or blog. My definition of top notch content is:
Do you want to please Google? Please and satisfy Google users first!!
- Create content and post pages for users, not search engines.
- Write in a free flowing tone; make sure your content is organic and original (do not duplicate content).
- Research topics and take time to write your content before publishing it.
- Make your articles and content interesting, helpful, and informational to readers and visitors.
- Make use of quality, beautiful pictures and videos in your content posts.
- Make use of keywords, but totally reduce keyword density.
- Update and publish blog post content at regular intervals
- Increase the length of your posts ( I personally prefer and recommend 1200-2000 word count).
- Do random checks on your website and blog posts, ask yourself whether you think they are quality enough.
- Check out you competitors and publish more detailed content than they publish.
Recommended to read: Top five highly recommended best keyword research tools
- Strive to be the best and publish the best contents to the world wide web.
- Make your website or blog the best information rich resource available anywhere
- Create extra value to your readers and visitors.
One tool ( I use it for myself and clients) that will really help you in terms of keyword research, density and authentication of quality is ScribeSEO, I recommend you sign up for the free trial
Must Read: Top 20 best SEO and Link building Tools
- 4. Invest in the quality of your website and Blog
People tend to shy away from the truth; with the way Google is going, the search engine is committed mostly to user satisfaction. And their upgraded algorithm places a lot of emphasis on the quality of a website/blog. Google has made it clear that computing the speed of a website is one of their ranking factors.
I take quality seriously, therefore, I usually advise my clients to use Google-friendly website premium web designs (they are expensive, but they are worth it).
A rock solid website and blog design is important for having a sound SEO structure. Consider the following features and factors for creating a quality blog/website:
- Speed and load time of your website
- Let your website design be unique and Google friendly
Google loves a well laid out web structure that allows for easy navigation and indexing by its web crawler. To this end, they even recommend that you add a sitemap to your site. Design it with the most important pages and posts located on the sitemap (according to Google, this layout makes it easier for users to browse around your blog). Please, see the below factors and features that should be considered as measures in having a solid website design:
- Have a clear structure and hierarchy of organization, e.g. if you are focused on real estate in New York, then make sure your homepage is about real estate in New York. Include clear navigable links to cities and towns in New York with real estate properties.
- Make sure your author profile is well configured so it shows up in search results.
- For a shopping or ecommerce site, create indexable pages/categories of your main keyword; then build up this category pages/pages with enough quality content and link out to various pages and posts from it.
- Learn to no-index most of your categories, pages and useless posts pages.
- Ask yourself these basic questions: Is my website design professional? Will it add value to any visitor? Is it unique and better than those of my competitors?
- Reduce the use of flash on the site (its difficult to crawl by search engines).
- Check if the search engine spider is seeing your website very well; this will give you an idea on the quality of the structure and web design. To do that, use: http://www.feedthebot.com/tools/spider/
- Have a Mobile responsive Website/Blog
And, the most important aspect, is to make sure your website/blog is mobile responsive and friendly. This means people should be able to view your website / blog easily on any mobile device ( this is mostly important).
At the moment, Google is making this factor a major ranking factor and lots of website have started seeing the effect ( Launched official Mobile Algorithm as a ranking factor on April 21, 2015).
Read this information from Google directly: here
Want to check if your blog/website is mobile responsive, use this tool:
Check out what Google said: Steps to a Google-friendly site
The honest truth is most of the factors listed above can easily be handled by the choice of the website design or wordpress theme you are using. To solve 90% of these issues, I recommend using the following website designs/wordpress themes:
- Genesis website templates/wordpress theme from Studiopress
- Website designs from Web-Savvy marketers
- Themeforest Marketplace
Invest in quality design/themes, you will be glad you did.
- 5. On-Page optimization and use of Google Webmaster Tools
On-page optimization refers to the tweaking, adjustment you need to do on your blog posts and website before and after publishing with the aim of making them attractive, friendly, and crawler friendly to the search engines.
Present day SEO practices makes this an important factor. Now, to do on-page optimization for a particular keyword or for a particular targeted blog posts, follow the steps below:
- Check for the particular keyword density in the blog post (this simply means knowing the number of times it appears in the post). The standard recommendation is it should not be used more than 3 times for a 500-800 words, and not used more than 5 times in a 1000-2000 word post.
- Use related variations of a keyword when possible
- Check out your Meta description ( the keyword must appear once)
- Forget about meta tags
- Your keyword should appear in the paragraph of the post
- it is advisable to use the keyword in any subheading ( e.g. h2, h3, h4 or h5)
- Remove stop words from appearing in the URL of the keyword
To easily achieve this and implement the above with ease, I recommend you use ScribeSEO ( this is what I use alongise Wordpress SEO from Yoast.
Now, how do you do on-page optimization for a single or double keyword for the main website (not blog posts in this case)? e.g I’m assuming you want people to land on your homepage for the keyword ‘real estate consultant’ or ‘buy a house in Las Vegas.’ In the context of this explanation, I’m assuming your website is www.yourname.com. Now for the homepage, firstly, make sure your meta description has those two keywords, secondly, the two keywords should appear in the ‘site title’ and ‘tagline.’ You can set this from the general settings on your dashboard if you are using the wordpress powered platform.
For example, mine is ‘BloggingConsult’ (for the site title) and ‘Blog Maintenance | SEO Consultant Specialist | Google Adsense Services’ (for the tagline or byline).
Then, on the same homepage, create a clickable/navigable page (static) for each of those two keywords, e.g. www.yourname.com/buy-a-house-in-Las-vegas/; and on this page, fill it with pertinent information on everything about buying a house in Las Vegas. In essence, it should contain everything a customer needs to know about buying a house in Las Vegas.
Recommended to read: Being on Google first page for your real estate website
For more details on this, and if you need help on this issue, please contact me .
- 6. Invest in the quality of your webhost
I will repeat it again, the major ranking factor Google is mostly concerned with at the time of this article is the quality and satisfaction of users on your website.
I stated earlier that Google incorporates the speed and load time of websites in their ranking metrics. The truth here is ‘ if you want quality, then invest in quality.’
For example, I pay 27USD per month for the hosting of this blog, and to be honest with you, that is expensive, but the advantages greatly outweigh the disadvantages. My blog is more secure, loads fast, server downtime is totally eliminated, etc. Y
You can’t compare a web hosting package of 4USD per month with that of 27USD per month and expect the same quality result
I’ m currently with WPEngine Web host and I recommend you sign up with them for the first one month trial period ( free).
- 7. Be active on Social media
From personal research conducted and from case studies from highly respected active webmasters, it is generally concluded that Google places premium attention on social media signals. Though, it is not officially stated by Google, activity from social media sites like Facebook and Twitter are being used.
Frankly, from my personal experiences, the more active you share, collaborate and get links back to your blog posts or websites from the below listed social media sites, the more they rank on Google SERPS.
My utmost and honest recommendation to you is:
- Have an active, engaging twitter account; with utmost focus on daily tweeting of your blog posts on it. Your primary aim is that people should click through from twitter to your website ( and mind you, twitter is a PR10 site)
- Let your presence be felt on Google+: Have more Google plus circles, share your articles ( images works best), and be concerned with links from Google+ to your website.
- Be active on Pinterest and Linkedin
Allow me to share a case study with you:
I recently launched a new viral online newspaper with focus on South Africa. At the moment, I have built up the twitter followers to approximately 41,000 followers.
The interesting part of this is that, just by repeatedly sharing a particular post on twitter, I discover that the post is ranking at no 7 position on the first page of Google without a single link, up from about 256 position ( infact the whole site does not have a single backlinks because its just 4 months old). This principle also applies to another new site of mine ( 4 month old), where I repeatedly share a particular post on twitter, I discovered that the post is growing up in rankings at a faster rate.
The bottom line is this: Pay attention and focus on twitter ( think about this, why is Google showing tweets in their organic results??)
I will recommend a tool that can help you gain more shares, tweets and Google+1 from visitors to your blog. it works this way, visitors will unlock to read or view a full content by automatically sharing your blog posts to their followers.
If you want to grow your twitter followers, I recommend you try: Manageflitter
- 8 Carry out routine maintenance on your blog and website
A clean, error free website/blog is a delight to Google, and as such, they tend to reward sites with a high ranking on their SERPs; features and factors to consider includes the following:
- Regularly check for broken links
- Regularly clean up and optimize MYSQL Table
- Always check for broken links, 404 error messages and Spammy comment
- Always check and remove anchor Text Over Optimization with this tool: http://www.removeem.com/ratios.php
- 9 Use SEO Tools to your advantage
I recommend the following read:
- 10 You still need to build high quality relevant backlinks
Yes, you still need to build backlinks; however, it should be high quality, relevant and Google penalty free links. I recommend you read Neil Patel’s guide to building links.
If your online business, website or blog is not doing very well in Google search, you need increased organic traffic or you want to be on Google first page, why not talk to us, this is what we do well and I firmly believe we can help you to achieve your online goals.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
You are reading How to be on first page of Google without backlinks or Link Building by James, originally posted on BloggingConsult. If you enjoy this post, be sure to follow James on twitter