Every business needs a website, that fine; we all know that; however, having an online website for your business is incomplete or rather useless if you do not have a vibrant and active blog to the site.
I will explain!!
The world of successful online business is anchored and dependent on search phenomenon. In essence, millions and even the billions of people that are online are actively searching and looking for a particular need, solution or suggestion based on their needs. Google, the world’s biggest search engine is the behemoth controlling the entire global search result activities with over 70% global market share.
So, if you have a website that is online, please know that your website is among one out of possible 1 billion websites out there, and even probably among one out of about 10 million websites (based on your niche) out there.
In reality, you are competing with other people and trying to rank on Google’s first page result for any chosen keyword that your online business website represents.
Aside from spending money on Google Adwords for CPC ( cost per click), which is usually expensive, the most recommended best practices to do and have is to have a solid and vibrant blog built on the site.
Having a blog brings you closer to your customers, clients and also helps you rank higher on Google search results.
What you will doing on your blog is to publish relevant articles and contents pertaining to your business and its related activities. Doing so gets your website engaged and it becomes busy. Again, Google loves a website that is constantly being updated and as such, they tend to reward such sites with higher ranking advantages compared to its competitors.
So, how do you incorporate a blog on your website?
- Get a premium design for your site
This is not rocket science; whether you are a website designer or the owner of the website, you should know that there are premium templates out there that can be purchased rather than paying thousands of dollars to a site designer.
These templates are mostly mobile responsive and they already have blogs inbuilt in them.
Examples are shown below:
After getting this theme/website template, download the ZIP file and install it through your WordPress dashboard ( you can read how to get this done through this tutorial)
These templates are already made out of the box, so you do not have to worry on the configuration processes. After the installation, every posts or article being published automatically files under the blog section.
If you need any assistance, kindly reach out to me. ThanksNote: In the spirit of full disclosure, I am an affiliate marketer for Bluehost and this post contains an affiliate link of the company. I may get a commission if you decide to purchase anything from Bluehost and other recommended products. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.