Modern SEO: The end of social bookmarking websites

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social bookmarking is dead

Preparing for the funeral

Four years ago when I just got to know about the whole idea of blogging, how to get backlinks and making money online, it was such a nice experience. My experience with the use of hubpages, Wizzley (briefly) and Xomba opened my eyes to both blackhat practices of building backlinks and also the unpopular white hat approach to getting ethical links. The whole scenario and experience brought to reality the use and importance of social bookmarking websites, and to be honest with you, the so called web savvy marketers used and abused the various bookmarking sites to gain an upper edge by ranking high on Google; must confess, I was one of them. To the newbies who doesn’t know much about social bookmarking or simply naïve, check out Wikipedia’s explanation on what social bookmarking is

As we all know, SEO practices is an ongoing continues practice and development, which is subjected to occasional change in approach and methodology

This post is premised on the aftermath of the Google Hummingbird experience, coupled with recent changes in Google search results. Big G, being the dominant search engines should be commended for thorough purging and sanitization of the whole ranking systems; despite the fact that so many people are not happy with the way their blogs and websites have fallen off the face of Google’s first page, deep down in them they know that Google’s action on their site is well justified. For the past three months and counting, I carried out a statistical research and discovered that social bookmarking does not carry much weight in having positive ranking effects on Google like before, however, some news ones e.g. Bizsugar are already modifying the overall concept of social bookmarking, and you know what, they are winning.

The overall concept of building backlinks has totally been revamped and wasting much precious time with the use of social bookmarking will not help you so much.

My argument is well supported with the demise or rather death of some well popular social bookmarking sites; the owners all agreed that they have plummeted greatly in Google rankings and as such have lost bulk of their revenues. This explains why so many of them are either defunct, out of business or simply being bought over.

Recommend to read: 10 proven steps to get pr9 backlinks to rank high in Google

Lists of Social bookmarking websites that are dead, dormant or bought over

The following are compiled lists of dead social bookmarking sites ( most of them were once vibrant and popular); and not just that, the list also contains dormant or rather ineffective blogs as compared to when they just started.

social bookmarking website is dead

In the coffin already!!

  • Amplify
  • JumpTags
  • Clipmarks
  •  StumbleUpon
  • Mspidy
  • MyLinkVault
  • Faves
  • Linkwad
  • Connotea
  • MyVMarks
  • Mixx
  • My Web
  • Simply
  • Furl
  • Identica
  • Indian Pad
  • Propeller
  • Magnolia ( rebranded as Gnolia), but anyway, both of dead are now dead!
  • Swik

I was reading Jeremy LeSarge blog on a discussion on whether social bookmarking is dead!!, the summary of the argument is that their relevance is fading away; same thing was made mention by Daniel Scocco, where he argued that social bookmarking is actually dying.

Recommended to read: Five proven tips on how to get backlinks from wikipedia

5 reasons social bookmarking is dead and why you should not use them

social bookmarking websites under Google penalty

Under Judgment!!

 

  • Google penalty caused by duplicate content

Social bookmarking website works this way; they allow and enable users to add, edit, and share bookmarks of web documents. Virtually all of these sites are guilty of duplicate content; tell me, having about 100-150 words from the original blog on their own site (is it not duplication of the original content?). This is the difference that BizSugar introduced, and not just BizSugar, but other notable new bookmarking sites e.g. faviki.com. Please note that Google hates duplicate content and it can trigger Google penalty.

  • RSS Syndication

By virtue of abuse by thousands of their users, most of them are unable to moderate excessive inflow of RSS and feeds from various sites. Some users repeat the same RSS over and over again, resulting in mixtures of the same content on their sites. These practices are not good, and hence called for the search engines penalizing most of them.

  • Loss of rankings to social media sites

Leading social media sites e.g. Google+, Facebook, Twitter, LinkedIn, Pinterest virtually helped killed the influence and popularity of all the bookmarking sites. So, why waste time, when you know you can’t get maximum exposure of your content on them?

  • susceptibility to high spam risk

Spammy content on these sites is not a new thing; infact that is one major disadvantage and a constant daily challenge to the owners of the website. Go to most bookmarking sites, you will be angry and amazed to see unworthy posts and spams flooding their pages.

  • lack of standards for tag structures

To me, the only exception is Faviki.com and BizSugar ( their strategies is quite different). Faviki makes use of standard semantic tagging structure, borrowing their model from the wikipedia concepts as tags. The other social bookmarking sites hardly have a standard tag structure in place.

A must read: 7 proven steps to protect your wordpress website security

Case study:

is social bookmarking dead- i need a clearer view

I’m not sure, I need to see clearly

Technorati, released a 2010 report, and in the report, it was made clear that social bookmarking is dying as most websites receives majority of their traffic from social media sites ( namely Facebook and Twitter); fast forward to 2014, the margin has highly increased with the emergence of Google+, LinkedIn and more improved work on Facebook and twitter led to more assassination  and death of these social bookmarking websites.

Conclusion

I am of the firm believe that social bookmarking is dying, not fully dead; new social bookmarking websites are springing up every year and most of them are integrating social media and SEO into their operations e.g. Faviki, BizSugar and Triberre.t.c.

I recommend : Top 10 best social bookmarking sites with high PR

Feedback and Suggestions

I thank you for the patience and time you have expended in visiting this blog, I hope that this post content has really been helpful. I’d like to hear from you your school of thought and argument on this sensitive issue through the comment section below.

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Comments

  1. says

    James, I would be glad to see these type of sites dead, they take so much of our time to use and it’s mostly repetition. I do love TRIBERR and Biz Sugar. Those I feel are different than most of the others. The ones you mentioned that are dead I never heard of. I think StumbleUpon could be one added there as well. I found such a high bounce rate whenever I used it in the past. Yet many still rave about it. I’d rather write more new content and comment on blogs than do all those bookmarketing sites anyday.
    Lisa recently posted…Hashtags Today Are Everywhere – Learn How To Use Them To Get ResultsMy Profile

      • says

        I agree. Creating blogs and posting quality content that the readers want to read and comment on is much better. Blogs with quality content are ranking great and those using old methods are getting penalties for link spamming. Blogs are a much better approach and as long as you create great content that people want to comment on and leave a link you will see far better results for your work.

  2. says

    Hi James,
    Its true that Social Bookmarking is slowly fading away, Facebook sometimes won’t show posts in the timeline of a particular page followers if they post any link. Even Digg a popular social bookmarking site too changed its system by lot which affected many blogs. Few days back Digg used to show any blog in their front page but now they show only articles from some famous blogs. Now Google+ has made its entry and mostly people are switching over to this new site should see how the results will change.
    Thanks for this insightful post…
    Have a blessed year ahead…
    vijesh recently posted…14 Free WordPress theme frameworks to spice up your Blog’s Look in 2014My Profile

    • says

      Hi Vijesh,

      i am of the strong opinion that Google+ has come to stay. if you notice very well, Google controls the search engines, and most of these defunct social bookmarking sites are either looking to make money, raise money mostly through outright sales to an investor. and in most cases, the investors dont really care about the so called ‘social thing’, all they want is to recoup back their money and continuing making money which at the end becomes detrimental to the users.

      But Google is already rich, what Google is trying to achieve is to be able to dominate the social circle and expand their online influence.
      I don not think Google+ will go under like other ones.

      Thanks for the visit.
      James recently posted…Need FB Account-7 Facebook sign up successful stepsMy Profile

  3. says

    Hey James,

    I’ve actually stopped using social media sites like digg and stumbleupon last year and saw a big difference. I believe the Google updates had something to do with the difference. I started blogging in 2010 and using social bookmarking sites was the thing. I’ve also used blackhat practices which didn’t really suffice, even though other blogger were raving over them. But like you said, what google did benefited the blogosphere although there were many that didn’t like it because the lost of traffic. In the end, as a whole, these updates made it much more fair to not only veteran bloggers but also those that’s just getting their feet wet! Thanks for sharing!
    sherman smith recently posted…The Epiphany Of Everything I Learned In 2013My Profile

    • says

      Hi Sherman,

      Matt cuts said it all, he said and I quote ‘ simply focus on good content’. I think Matt was right.

      Google updates, and the hummingbird development is erasing off the importance of those bookmarking sites. Honestly, Google simply wants us to focus on relationship, make use of their own in-house Google+ and publish quality great content.

      Thanks for the comment, well appreciated.

      Do have a prosperous new year.
      James recently posted…Five proven tips on how to get backlinks from wikipediaMy Profile

  4. says

    James- I am not surprised and personally I don’t think these sites will be missed. Trying to set indexed you will try anything that will work. Many got sucked up into the vortex. I guess I am happy I was too busy to get involved.

    SEO has been and always will be good content. I am happy to say that none of the updates of Google have affected me at all. Great article.

  5. says

    Hi James,

    This is the first time I heard social bookmarking, that even after I read the meaning there in wikipidia 3x I still cannot comprehend what this really means.

    I’m surprised to see Stumbleupon on the list. Will you consider EzineArticles a social bookmarking? I don’t use Stumbleupon neither Digg.

    Anyway, thanks for educating me.

    Goodnight,
    Angela
    Angela McCall recently posted…The Power Of A JournalMy Profile

  6. Reginald says

    Hey James,

    This is interesting. Personally, I feel it has its value but it had dropped significantly since a few years ago.

    Oh well, guess all we need is to see how it works out right? If you are doing social bookmarketing manually, I bet it would still be fine.

    Just my 2 cents!

    • says

      Hi Rojish,

      You brought the good old days to my memory; honestly, I used those practices to really make money on hubpages then.

      Thanks for the visit, we must be ready at all times to adapt to Google’s constant changing algorithm and quality measures.

      Thanks for the visit and do have a prosperous new year
      James recently posted…How to get free PR8 and PR7 dofollow backlinksMy Profile

  7. says

    Hi James,

    The sad reality is that marketers do ruin everything. Remember, back in the days when e-mail arrived? It was the coolest thing ever. Now, people don’t even want to look at their e-mail. It’s just a bunch of junk and spam.

    It’s a shame that social bookmarking sites are not what they used to be. Everyone is looking for the short cut and success doesn’t happen that way. I prefer to build the right instead of abusing the system. Thanks for the eye opening post!
    Nate Leung recently posted…Why You Need an Attitude Of GratitudeMy Profile

  8. Raviraj says

    I am really surprised when I read that social bookmarking site is dead. I am not thinking like that how ever google may less monitored right now but there should be information sharing sites available.

  9. says

    This could be a tricky one for most SEO experts. Personally, I agree some social bookmarking sites are dead and there could be good reasons not to follow some that are existing. However, we still have some powerful social bookmarking websites that are calling the shots for modern SEO.

    This is comment was shared in kingged.com where this post was syndicated
    Sunday – kingged.com contributor

    http://kingged.com/modern-seo-the-end-of-social-bookmarking-websites/

  10. says

    Hi James,

    You have done a great job on this one! I haven’t used social bookmarking in the past. Guess I’m an organic kinda gal.

    I grew my blog organically and have great backlinks because I get great people coming to my blog. All the rest in my back office goes to trash.

    I’m pretty picky who I choose to be on it.

    I belong to a few groups of “tribes” and “blogging alliances” so I do get good bloggers from there. The rest comes from either my comments on other people’s blogs or friends of friends.

    -Donna
    Donna Merrill recently posted…What’s Your Blogging Strategy?My Profile

  11. says

    Hello James,

    I don’t see all social bookmarking sites going to die soon. But yes there is significant drop in the usage of these sites. This might be the effect of Google Hummingbird and although technology and tools are keep changing with the time.

    Thanks again for really nice write up!
    Sagar Desai recently posted…9 Ways to Start A Profitable BlogMy Profile

  12. says

    Hi James,

    I remember back in the days I used to use Clipmark. Wow, it took me way back to see it here, and for sure those type of sites are dying. I wonder if Stumbleupon is, though. I still use it.

    I use BizSugar and Triberr, and those are good for traffic and better bookmark sites.

    Over all I think that the best bookmarks are visiting other great blogs such as yours :) and leaving a comment. I am grown my blog commenting more and more, because I want to really expand my online relationships.
    Sylviane Nuccio recently posted…What Is All The Fuss About Hypnotic Writing?My Profile

  13. says

    Hey James,

    I had just read this same information over at Lisa’s blog a while ago and I have to agree with you. I think that most of these sites are just spam fests and with all the millions of blogs that are created each day, even more of them are falling off the face of the earth because no one has kept up with them.

    The duplicate content issue has always been a big deal and over the years with more and more of these sites allowing this it’s definitely caught up with them now.

    Thanks for reporting this so I would hope that the next thing these sites do is either clear out the crap or just close up shop. Either way, I’m not using them anymore and some I haven’t used in years.

    Great share and thanks for reporting this.

    ~Adrienne
    Adrienne recently posted…The Good, The Bad And The New YearMy Profile

  14. Sanket Patil says

    Very informative article James.

    Indeed Google also change its strategy for SEO. It has silently removed author image from SERP of major author. Google implementing to provide good SEO benefits to its authorship program. So Google+ is still beneficial.

    StumbleUpon already lost its popularity due to it is not providing instant traffic as it does earlier. There are many social media to mention but you already done it here above.

    Thanks and keep it yup.

  15. Shan says

    Hi James

    You surprise me. I didn’t realise that StumbleUpon is a “hasbeen”. I need to check out other sites.

    Thanks
    Shan

  16. Peter Kanayo says

    Can we say social media is dying because Hi 5 is no longer potent or My Space kissed the dust?

    If your answer is no then social bookmarking isn’t dead, it’s only evolving.

    The Question

    *Why*

    The reason being that new one are coming upstream that follows the new humming rule update.

    For example Reddit is one bookmarking site that is hugely legit. But, you need to understand how that community work or you will be booted out.

    Matt Cutt and Neil Patel leverage this site that has a highly intelligent community.

    So bookmarking isn’t dead, its only revolving.

    On a final note use reddit if you are creating an exceptional resource or you use it at your peril.

    Thanks James

    • says

      Hi Peter,

      I love the analytical argumentative approach you have given to this post. The term evolving is highly related to what is called ‘improved change’, something that got modified from what it was to what it is now!!

      Scientist believed that humans metamorphosed and got changed from homo sapiens; or better still, geologists believed that a metamorphosed igneous rock changes to a metamorphic rock e.g. gneis to schist, e.g.

      In essence, evolving means you changed to something different and unique and this means, going by the argument of this context that social bookmarking is dead or rather dying. The ones that are evolving are no longer social bookmarking sites, but rather social bookmarking engaging community site. They have moved from being online bookmarkers to a more aggressive social media sites.

      I hope this argumentative is positive!!

      Thanks for sharing.
      James recently posted…Five proven tips on how to get backlinks from wikipediaMy Profile

  17. nikhil says

    yup i completly agree on this morever recent change in facebook algorithms for pages have killed the reaches only few posts reach people timeline.

  18. says

    Hello James,
    What a nice topic to argue on :). To tell you the truth, i still use social bookmarking sites to drive traffic to my blog and they are still working as far as i can tell.
    The bookmarking site i do spend most of my time on are, stumbleupon, Reddit, topix, formal chime.in, dosplash, blokube and bizsugar. The rest of the social bookmarking site, i did use my rss feed for automation.

    I do feel that they are safe to use (Maybe not all). But the good ones are still there.
    Thanks and do have a good week ahead…
    Babanature recently posted…A New WordPress Theme to Spice up The YearMy Profile

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