Modern SEO: The end of social bookmarking websites

Four years ago when I just got to know about the whole idea of blogging, how to get backlinks and making money online, it was such a nice experience. My experience with the use of hubpages, Wizzley (briefly) and Xomba opened my eyes to both blackhat practices of building backlinks and also the unpopular white hat approach to getting ethical links. The whole scenario and experience brought to reality the use and importance of social bookmarking websites, and to be honest with you, the so called web savvy marketers used and abused the various bookmarking sites to gain an upper edge by ranking high on Google; must confess, I was one of them. To the newbies who doesn’t know much about social bookmarking or simply naïve, check out Wikipedia’s explanation on what social bookmarking is

As we all know, SEO practices is an ongoing continues practice and development, which is subjected to occasional change in approach and methodology

This post is premised on the aftermath of the Google Hummingbird experience, coupled with recent changes in Google search results. Big G, being the dominant search engines should be commended for thorough purging and sanitization of the whole ranking systems; despite the fact that so many people are not happy with the way their blogs and websites have fallen off the face of Google’s first page, deep down in them they know that Google’s action on their site is well justified. For the past three months and counting, I carried out a statistical research and discovered that social bookmarking does not carry much weight in having positive ranking effects on Google like before, however, some news ones e.g. Bizsugar are already modifying the overall concept of social bookmarking, and you know what, they are winning.

The overall concept of building backlinks has totally been revamped and wasting much precious time with the use of social bookmarking will not help you so much.

My argument is well supported with the demise or rather death of some well popular social bookmarking sites; the owners all agreed that they have plummeted greatly in Google rankings and as such have lost bulk of their revenues. This explains why so many of them are either defunct, out of business or simply being bought over.

Recommend to read: 10 proven steps to get pr9 backlinks to rank high in Google

Lists of Social bookmarking websites that are dead, dormant or bought over

The following are compiled lists of dead social bookmarking sites ( most of them were once vibrant and popular); and not just that, the list also contains dormant or rather ineffective blogs as compared to when they just started.

  • Amplify
  • JumpTags
  • Clipmarks
  •  StumbleUpon
  • Mspidy
  • MyLinkVault
  • Faves
  • Linkwad
  • Connotea
  • MyVMarks
  • Mixx
  • My Web
  • Simply
  • Furl
  • Identica
  • Indian Pad
  • Propeller
  • Magnolia ( rebranded as Gnolia), but anyway, both of dead are now dead!
  • Swik

I was reading Jeremy LeSarge blog on a discussion on whether social bookmarking is dead!!, the summary of the argument is that their relevance is fading away; same thing was made mention by Daniel Scocco, where he argued that social bookmarking is actually dying.

  • Google penalty caused by duplicate content

Social bookmarking website works this way; they allow and enable users to add, edit, and share bookmarks of web documents. Virtually all of these sites are guilty of duplicate content; tell me, having about 100-150 words from the original blog on their own site (is it not duplication of the original content?). This is the difference that BizSugar introduced, and not just BizSugar, but other notable new bookmarking sites e.g. Please note that Google hates duplicate content and it can trigger Google penalty.

  • RSS Syndication

By virtue of abuse by thousands of their users, most of them are unable to moderate excessive inflow of RSS and feeds from various sites. Some users repeat the same RSS over and over again, resulting in mixtures of the same content on their sites. These practices are not good, and hence called for the search engines penalizing most of them.

  • Loss of rankings to social media sites

Leading social media sites e.g. Google+, Facebook, Twitter, LinkedIn, Pinterest virtually helped killed the influence and popularity of all the bookmarking sites. So, why waste time, when you know you can’t get maximum exposure of your content on them?

  • susceptibility to high spam risk

Spammy content on these sites is not a new thing; infact that is one major disadvantage and a constant daily challenge to the owners of the website. Go to most bookmarking sites, you will be angry and amazed to see unworthy posts and spams flooding their pages.

  • lack of standards for tag structures

To me, the only exception is and BizSugar ( their strategies is quite different). Faviki makes use of standard semantic tagging structure, borrowing their model from the wikipedia concepts as tags. The other social bookmarking sites hardly have a standard tag structure in place.

Case study:

Technorati, released a 2010 report, and in the report, it was made clear that social bookmarking is dying as most websites receives majority of their traffic from social media sites ( namely Facebook and Twitter); fast forward to 2014, the margin has highly increased with the emergence of Google+, LinkedIn and more improved work on Facebook and twitter led to more assassination  and death of these social bookmarking websites.


I am of the firm believe that social bookmarking is dying, not fully dead; new social bookmarking websites are springing up every year and most of them are integrating social media and SEO into their operations e.g. Faviki, BizSugar and Triberre.t.c.

Feedback and Suggestions

I thank you for the patience and time you have expended in visiting this blog, I hope that this post content has really been helpful. I’d like to hear from you your school of thought and argument on this sensitive issue through the comment section below.


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