It is worthy of note to state emphatically that post Google algorithm update changed and caused a paradigm shift on how to build links to a blog and website. With Modern SEO practices in place at the moment, it is important to do things the way Google recommends; i.e acts that will not violate and thereby trigger Google penalties e.g. penguin, panda, hummingbird e.t.c. should be embraced.
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These detailed guidelines on proven strategies to build and create links to your blog combined techniques obtained from respected SEO professionals and also from personal experiences.
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7 proven strategies on how to get links to your website
The following points are the Modern SEO recommended ways to build backlinks to your website and blog:
- Write and publish exceptional quality content
Content is king! This singular phrase is the proverbial statement that Google and well respected SEO professionals will keep telling you. Infact, Matt Cutts declared in one of his YouTube seminars, he said, publishers should focus on creating quality content and forget about trying to understand how Google search engine works.
I have to be honest with you, if you have a compelling, well researched, highly detailed, original and well analytical content; readers, people and other webmasters/bloggers will naturally link to you.
A quality content is not written within 30 minutes, you need to include helpful information, with case studies, proven facts, good pictures ( use of infographics is highly recommended). Without having a good and quality content, all the other 6 strategies on how to get links will not work very well for you. So, deal with this first, and then you can move to the next level.
- Be selfless, recognise others and Link out
Please, understand that the web is an interlocking and interconnecting world of related interests; this is the foundational building principle of PageRank. At first, I thought that by linking out to others, my page will leak and too much outbound link might hurt, but I was wrong.
If you publish content, link to other expert on that particular niche for more references, it tells the search engines and even people that you are a credible source of information and that you even know your limitations by reaching out to others.
The only clause here is to genuinely link to related high PR blogs that will be of resource to what you are discussing.
This practise of recognising others and linking out to them remains one of the most effective, long lasting and highly sustainable backlinking strategy. How can you do this? I will explain two credible instances:
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- E.g if you look at this post, you will see that I linked out to some respected bloggers. Don’t be naive and selfish, and do not think they don’t know you linked to them. Most of them does, and will sure link back so far your content is rich.
- Offer free services to most webmasters and bloggers e.g. you can use broken link checker to check if their blog has broken links, do this, and after send them a mail and notify them of this development. by doing this, you can reference a particular blog post of yours and then humbly tell them that you think the blog post will complement a particular content on their own blog. Be sure of one thing, at least, one out of ten people will accept and love what you have done and reciprocate the gesture
- Embrace Social Media Optimization
Most social sites are PR8 or PR9, get active on them and you are sure of getting dofollow links. Lots of social media experts have stress the need of having an active presence on select social media sites e.g. twitter, LinkedIn, Google+, Pinterest, Facebook e.t.c. If you don’t know, we are now in an era with social media optimization leading the way more than social engine optimization.
Whether you are starting a new website or blog and want to get quality links to it, learn to have an account on these sites, have good followers and then share your contents on them.
- Practice Blog Commenting
Blog Commenting, to me is the most preferred modern SEO of building and getting credible backlinks to your website. Not just getting inbound links to your site, it also helps nurture and foster relationships. Infact, Carolyn Nicander paid visit to Adrienne smith; they actually met and foster this relationship through blog commenting. Look out for related blog posts, read the content, and drop helpful, related comment!! To get the best out of blog commenting, I highly recommend two tools that will help make the job easy for you:
- Install CommentLuv Plugin
With the use of commentluv plugin, your website and blog will become active and highly engaging. Just look towards the comment section of my blog, you will something like Commentluv box, whereby you can chose to insert your twitter link and the last 10 posts of your blog. If you do this, niche related webmasters and bloggers will create a relationship with you, and you can also go to their own blog and drop comment linking back to your last post. The plugin offers a win-win situation. I highly recommend you get the plugin NOW!!
- Use DropMyLink
DropMyLink helps you find blogs, sites in either .edu, .org, .com niches that you can create backlinks from. It is a free tool and I recommend you start using it. To get started, check out: DropMyLink Homepage
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- Guest Posting:
While the use of blog commenting gives you approximately 80% nofollow backlinks, the use of Guest Posting is a powerful and proven strategy to actually get dofollow backlinks.
Creating substantive, well researched, detailed analytical, helpful and highly resourceful content on someone else’s blog will send torrents of dofollow links back to your website.
Infact, the use of Guest posting is the main strategy that lots of content marketers are embracing. Simply look out for a high PR blog whose quality content relates to what you are doing, write a quality content and send to the owner asking for it to be published. Once the blogger or owner accepts and publish your guest post, a link will be given in the author section that links back to your blog/website. Guest posting offers a win-win situation to both you and the owner of the blog. Give it a try, and if you are busy, you can outsource the task to me, It’s one of my expertise.
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- Press Release
While the use of Press Release is more inclined to a news writing content, or rather a new innovation or product. However, for a super quality blog content, making use of press release for such is a good option. I will not subscribe to the use of free PR, if you want the best of PR, its always good to make use of premium PR services. Credible among this is: PRWeb and Vocus
- Practise Internal Backlinking
People hardly knows that internal linking of your blog posts to one another is a sure way of giving your content backlinks. Harsh Aggrawal of Shoutmeloud, Jeffbulas, Daren Rowse of Problogger, the Copyblogger team all uses and embrace these techniques (check out all their blog posts). Example is seen also in this post ( I love using phrases such as recommend to read, must read) etc. Internal linking to each other is a credible way of reviving old posts and Google even recommends that your content be linked together, it makes the work of the Google bots easy. Before going outside to other websites and blogs seeking for links, do this first for all your content posts.
I discovered a secret, and I got the nod from Yeremy Akpan . I quite agree with him, taking relevance from Google’s perception of ‘above the fold ‘ concept. it helps pass good link juice, and Google respect this positioning. Infact, Big G recommend that we place Google Ads at the top of the post because there is something I am yet to understand about it. So, whenever you are doing linking services, endeavor to have your link at the beginning of a content.
Feedback and Suggestions
Do you have or know of any other proven strategy to build and get links to a website? I and my readers will love to hear from you through the comment section.