aesthetic brand marketing This is a topic that many people are looking for. bloggingconsult.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bloggingconsult.org would like to introduce to you Finding Your Brand Voice Through Aesthetic and Design by Over's Matt Riley – YouTube. Following along are instructions in the video below:
“Everyone i m matt riley and i m head of brand at over my session session is going to be about some simple tools. Tricks and tips to nbuild an brand story. So. That you can stand out in an increasingly nnoisy digital world throughout my career.
I ve been fortunate to work with a few nof the world s most valuable brands. The really big ones. But what s nalways made me the most excited is seeing brands available in the ground up. I m nreally passionate authentic individuals and at over.
We believe absolutely neveryone has the potential to be creative. They just need the right tools. Nsome added. Inspiration and a bit of confidence.
So today. We want to give you nall of those things so we ve collided all the knowledge. We have at over and nfrom our users. And today is all about giving you a quick start guide to finding nyour brand s authentic voice and helping you get there.
So we re gonna be tackling na. Few big ticket items. The first is how to stand out at a big noisy digital nworld. What are you up against what s your advantage really importantly.
How to nfind your brand s unique authentic story. We re gonna talk a little a little bit nabout distinctiveness. Which is all about standing out and staying authentic and nthen a few quick tips on how to hold all of that together so before we get nstarted take a deep breath relax sounds overwhelming. But we ve got you over is a nfull service design application that gives you the power to inspire the world build na business or grow your brand all in the palm of your hand.
So let s start with a nbig scary truth right now the battle for your attention is fiercer than ever nbefore think about it like this every single time you open anything. That s ndigital connected digital world someone s collecting your data to figure nfigure out how to optimize their tactics to message you it s harder to hide from nthis information..
It s harder for you to stand out. But here s a good part noriginality. It s an advantage always has been always will be but now more than never before originality is actually an economic advantage for you when you re ncreating content and developing your brand. What started to happen is people are nrelying on machine algorithms to create their content and curate like feeds everyone nsees the same stuff.
And it s not that exciting nso now i m more than ever if you can stand out nyou re gonna win so let s give you some simple tools to find your authentic nstory. So you can start standing out here s a simple tool that you can use to nfind your authentic brand story. It s going to routes and a harvard business nreview. Article.
And it s called the four truths. I ll talk you through it quickly nand. I ll give you a real life example of a brand that we really love to get you nstarted. So first thing to keep in mind.
What are we trying to do is develop an nauthentic storyline for your brand. When it s done properly it sounds up a simple nstatement for your brand point of view in the world and the direction that nyou re going in it s got four key building blocks. So the first building nblock is your truth. What what makes your product unique your service or company.
Ncharacteristic that really kind of stands out and gives you a story its nroots think about it as your origin story meets the thing that makes you nreally special. The next foundation is the audience truth. What s the truth nabout your audience. It s a desire or need you can satisfy.
And this isn t nabout. What you want to tell them. It s what they really need from you next ntruth of the moment. What s a big important thing.
That s happening in nculture that you can either push against feel or be a part of and this is really nabout kind of like tapping into the zeitgeist of what s happening out. There nand..
Then finally what s the truth of your mission beyond profit beyond kind nof. You know just making money. What are you doing what you doing so here s nan example. A practical example of a new brand that we really love it s actually.
None of our ex colleagues at over who turned her side hustle into a full time njob. So her brand is what s best. It s a beautiful new jewelry brand that s nreally about kind of a positive idea on beauty. So rebecca s truth.
The founder nwas that initially she didn t really kind of fit in growing up she dressed a nbit differently. She didn t kind of hang out in all the cool. Crowds and then she nstarted to realize and started to take power from standing out instead of nfitting in and she really decided to embrace how good it felt to be different nfrom. Everyone else she took this as her truth.
And she started looking at nthe world around her and she said well there s an audience out there of so many nwomen that are made to feel self conscious because they re trying to nfit into trends and then why does it happen well we live in a moment where nwe ve validated by consensus people are looking to others ninstead of themselves for validation think about all those likes you wake up nlooking for and then finally the mission rebecca looked up in the world. She said. Ni d love to see a place where everything you re born with is all you need to feel namazing okay. And that is the world that she wants to create with her brand and nall of this comes together in best strategic storyline.
Which is saying the nworld best regards by being your best self it s a simple confidence statement. Ntheir positions are jewellry brand as an accessory to your own inner confidence nso. Now you ve got a great foundation for compiling an authentic nbrand story. But how do you make your brand like visually arresting beautiful nconsistent and recognizable this is all about distinctiveness you want your nbrand to start to build like muscle memory in people s heads.
It s a step and repeat like omnipresent. But most importantly. The standout elements and ngreat make your brand instantly recognizable. So let s talk about nbuilding those for you so i m oversimplifying things here.
But nbecause your distinctive assets as well as your tone of voice. They all work in nthis wonderful combination to bring bring your brand to life and that s nwhere your creativity really comes in but for now if you re getting started nfocus on three things..
That s three first of all color fun fact. 90 of product njudgments are based on color alone colors. Help you communicate your tone. Nyour.
Accessibility. And maybe even things like exclusivity. How niche or mass. You nare.
So you can start out by thinking about what kind of feeling you want to nevoke or convey. Warm colors convey action energy and brightness. Whereas ncool colors are linked to calm peace serenity certain colors are associated with npower luxury and strength and others with youth and creativity. So the good nnews is we ve got tons of amazing content for you to deep dive into all nabout color theory on the over blog.
And really simple tools in there to help you nbuild your own custom color palette with things like an easy to use color picker nright the next big thing is your font and this is this is a design decision nthat s going to help you express your tone of voice ncertain groupings of fonts come baked in with cultural meaning and nexpectations based on the historical use of what s happening right now ncontemporary culture. But here s a quick cheat serif fonts tend to represent ntradition respectability and even discernment sans serif fonts. Nsignal. Modernity objectivity and often innovation.
They often we see them being nused in a lot of technology companies at the moment. Nmodern. Fonts. Are progressive strong and stylish and display fonts.
So your nfriendly expressive and amusing. Fonts and really it s about taking these into naccount. When you re picking your font to say like what signals are these are nthese sending in terms of how is my brand communicating in the over app. Nyou ll find hundreds of fonts to choose from and you can import your own custom nfonts to get that extra special touch.
Okay nso. We have a great story and we worked on a set of beautiful distinctive assets nto match..
But now how you choose to bring those to life it s up to you. But i want nto give you a simple checklist to keep building. A clear idea of what your brand nstands for so. The first thing is and the most important advice.
I d give you is to nbe consistent and authentic brands aren t built overnight. They don t just like nappear. There the sum of all the cumulative experiences and encounters npeople have with them so every little thing you do builds that muscle memory nof. What your brand s about.
And what it stands for the second is make your point nof view. Clear. This is critical particular for brands that rely heavily on kind of a ncontent strategy. I ll give you an example.
If you are in the beauty. Ncategory self care could mean something like physical improvement or it could be nabout finding inner peace and confidence two very different interpretations on a ntheme. But your point of view is going to dictate how that comes to nlife and then finally don t let your brand be the guy that kind of walks into na room. And just talks about himself and pays no attention to those around him or nshows genuine interest.
You want your brand to kind of really care deeply nabout your users your customers your fans needs. And what that means is is not nrushing out there saying look what i can do look what we can do for you and ntalking all about your features. But really worth thinking about why does nthis matter to people and how do you deliver the benefits in a way that like nmakes their life better so in short find your story. Let that be na guide for your point of view and then help others achieve happiness in that nspace that where you really try to impact the world.
So. That s a wrap nhopefully that s a few good easy tools for you to use. And some quick pointers. Nto get you up and running with an authentic brand story.
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In this session, Matt Riley, the Head of Brand at Over, will guide you through how to create a distinctive brand that sticks. You ll also learn tips and tricks from the Over team to help your business stand out, create meaningful content, and tell your brand s story. If you re new to creating brand assets(or if you re considering a re-brand) don t miss this social media and design masterclass.
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